Buying new construction in Highland Hills? Do not walk in alone.
The person at the model home works for the builder. Bring your own agent and it costs you nothing, because the builder pays the fee either way.
- Get the current list of available homes with today's prices
- Get this week's builder incentive explained in monthly payment, not sales talk
- I negotiate the incentive for you, and I have gotten buyers more than what is advertised
One story homes from the $280s. Free, no obligation, and you keep your own representation. Prices and what is available change week to week. I will send you today's.
Send me the available homes and this week's incentive
Homes sell and incentives change week to week, so I confirm both with the builder before I send anything.
Before you drive out there: the builder pays whichever agent registers you first. Sign in at the model home by yourself and you have given that up, and the price does not drop one dollar for it. Let me register you first. It is free to you.
A new build has two sides. Right now only one of them has help.
The sales office is good at their job. Their job is the builder's price, the builder's contract, the builder's lender. Nobody is doing that work for you until you bring someone in.
Someone reads the contract
Builder contracts are written by the builder. There are lines that can move and lines that cost you at closing or at the walkthrough. I know which is which.
Someone negotiates the incentive
The advertised offer is a starting point, not a ceiling. It changes almost weekly and it is different home to home. I ask for more, and I have gotten buyers better than what was posted.
Someone tells you the truth
If this community is not the right fit for you, I will say so and show you the ones that are. The sales office cannot do that.
The incentive is not a discount. It is your monthly payment.
Most buyers hear "builder incentive" and picture a few thousand off the price. Usually that is not what it is, and the price cut is rarely the version worth taking. Put the same money toward buying the rate down and it lowers what you pay every month for as long as you own the home. That is what changes how much house you can actually afford.
Which offer is live changes almost weekly. Ask me and I will confirm today's, run it on the home you like, and then go back and push for more.
Send me the homes and the incentive
Or call or text me directly at 256.870.3778
Donalta Hall, REALTOR®
I sell new construction in North Alabama and I have closed on homes in these communities before. I represent the buyer, never the builder. Rated 5.0 from 23 reviews.
© 2026 Donalta Hall, REALTOR®, The Hall Team at eXp Realty. 256.870.3778. Donalta Hall and The Hall Team at eXp Realty are an independent buyer brokerage. We are not employed by, affiliated with, or an agent of D.R. Horton. D.R. Horton and Express Homes are trademarks of D.R. Horton, Inc. Pricing, availability, incentives and estimated payments are supplied by the builder and change without notice. Photos may show representative finishes. Estimated payments are builder estimates and are not a loan commitment. Equal Housing Opportunity.